More than a million users try Ovi Maps

One new download every second

Nokia ovi logo Nokia’s decision to make its Ovi Maps application free has been a hit, reaching over 1.4 million downloads in just a couple of weeks. The move, competing with Google and taking an aggressive strike at the satnav market, gives the Finnish firm the opportunity to generate a massive user base for web services, plus increased brand loyalty for its devices.

Executive Vice President Anssi Vanjoki triumphs in a press release; “We’re averaging a download a second, 24 hours a day”. The top five countries where Nokia owners are choosing to download are China, Italy, the UK, Germany and Spain.

Available on ten devices initially, from next month all new Nokia GPS-enabled smartphones will include the new version of Ovi Maps, pre-loaded with local data. They will also include access to the Lonely Planet and Michelin travel guides at no extra cost.

Like to know more? press release here