Verizon continue to gender market its portfolio
Someone in the advertising team at American operator, Verizon Wireless, wants to stick to the philosophy of gender selling. Last year, the Motorola Droid launch was very much aimed at boys, with the racehorse duct-taped to a scud-missile line. But is it wise this time to aim the Palm Pre+ at Girls?
Isn’t it dangerous to put the idea in my head that a phone I’d thought was pretty neat, with one of the very best implementations of multitasking, is now a girls phone? What do you think?