Glover next actor to feature
Orange’s latest gold spot cinema advert features Danny Glover and skits 1988 movie, Die Hard. The 24th fictitious outing from the Orange Film Studio showcases the usual finesse of Mr Dresden and side-kick Elliot.
The award winning series has been running since 2002 and has featured many heavy-hitters including Sigourney Weaver, Spike Lee and Angelica Huston. My favourite involved a certain Dark Lord of the Sith.
As virtually the last thing UK cinema goers will see before every film, the campaign has achieved incredible success in raising brand awareness and by becoming a traditional part of the movie experience.
I wish UK adverts were this funny
I’m still sniggering due to the pop at iPhone and the cute little Elephant.
The biggest US carrier, AT&T are screaming LAWSUIT at Verizon Wireless for previous adverts featuring the coverage map shown in this one. Truthfully I can’t see their point as it is labelled ‘3G coverage’ and it’s AT&T’s own map. With millions of tariff combinations and thousands of phones to choose between, can you really argue customers can’t understand there are two types of coverage?
Gadget helpline publishes fun stats about the boys and girls who call
We all know the sexes are wired-up in different ways. Within the warm, all-inclusive, tolerant and embracing environment that is my blog, lets poke fun at each other on a Friday afternoon.
According to the BBC here, the company Gadget Helpline pulled these figures from a month’s customer data. 75,000 calls about gadgets in a month does sound like they’re really busy solving problems. Use a search engine to find out what other customers think if you’re going to consider subscribing.
The big reveals? 12% of guys and 7% of girls just needed to be told to plug it in. No surprise for those of you that work with the public, but to be fair I was given a screen shot of a big ‘off’ button this week in answer to a query so we can all have those moments. Women with queries also spent 32% longer on calls, but male callers were more than twice as likely to call back. Chatty, but get it right, versus in-a-rush and overconfident? An interesting statistic that has me wondering if call stats from male and female advisors would show any meaningful information. I’m now going to leave the gender debate, safe in the hands of the internet.
