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‘Dial Hard’ Orange gold spot

Glover next actor to feature

Orange’s latest gold spot cinema advert features Danny Glover and skits 1988 movie, Die Hard. The 24th fictitious outing from the Orange Film Studio showcases the usual finesse of Mr Dresden and side-kick Elliot.

The award winning series has been running since 2002 and has featured many heavy-hitters including Sigourney Weaver, Spike Lee and Angelica Huston. My favourite involved a certain Dark Lord of the Sith.

As virtually the last thing UK cinema goers will see before every film, the campaign has achieved incredible success in raising brand awareness and by becoming a traditional part of the movie experience.

Droooooooid!

HAL 9000’s eye and the voice of a killer?

Boot up announcement of the Motorola Droid. Has a certain nerdy appeal, I must admit. Sorry for the naff video quality but you can see the effect. Did I mention it says DROOOOOID!

Make meetings more engaging

Ever had to split people into teams?

Playing Cards

People on average can concentrate for about 12 minutes. In the same way a piece of writing is made easier to read by adding a picture or chart, your event will be more engaging by adding some movement or interaction. So, if you’re planning a team meeting or a learning event that will last longer, it pays to break the session down into chunks with a separate focus.

This can be as simple as moving onto a new topic or agenda item, but you can build in clever and more natural shifts with a little planning.  Switching off an OHP, standing up and moving to present from a different area of the room, or sitting down to join delegates in an eye level discussions are really simple examples.

People also get a quick concentration-refresh if they adjust their focus, perspective or seating in a meeting room. This works if they’re getting twitchy, or equally concerning, getting too comfortable and distracted. A little prep and some tips can enhance your meeting and keep the environment interesting for everyone.

A deck of cards is a handy prop. Pre arrange a suit mix to fit the groups you want, and then get people to pick cards. If you’re there for the day, be clever about it and preset advanced groups for later by building in options. Matching cards (all 7’s over here please), matching suits (ok, one suit at each table corner), high cards, low cards, odds and evens all work well, you get the idea. There are stacks of ways you can divide into syndicate groups, a bag of coloured beads or sweets, or even coffee-stirrers broken off at different lengths all work, and are more fun than just counting people off.

When brainstorming, throw a small ball around as a device to get people involved and draw out opinions, whoever catches the ball gets to share their suggestions and choose to the next person. Make a ball anywhere from a couple of scrunched old flips with some tape around.

If you have someone over eager, or contributing too much (know what I mean!), use their energy in a positive way by inviting them to flip ideas for you. Never be afraid to give praise with one stroke, then ask ‘Who Else has an opinion on Jeff’s point?’.

These tips can go a long way in making your group time energetic and productive. But use them in your own planning rather than springing them in someone else’s meeting!

‘Ello ‘ello ‘ello

What’s all this then?, Tweeted

Copper Spotted on the BBC site, police officers are using Twitter to keep local residents aware and assured about their presence. In growing communities it certainly does sound like a good way of letting householders know their beat copper is in the area. "These kinds of social media are ultimately just another way of communicating with the public," Tom Stirling, North Yorkshire’s web officer told the BBC.

Nice to see creative uses for social networking, just an up to date Dixon of Dock Green posting a sign on the parish notice board.

Like to know more? BBC story here

Headline figures

Drop these stats into your conversation

A quick shout out and respect to Wireless and Mobile News for posting these statistics, the closing remarks at a conference focused on mobile marketing.

  • Mobiles are the most widely used ‘technology’ on earth, with more than 3 billion in use.
  • There are 3 times more mobile phone users than PC users.
  • There are twice as many mobile phone users than Internet users.
  • Every four seconds a baby is born, and 15 mobile phones are sold.
  • More people have mobiles than credit cards.
  • The mobile phone is more important than TV to 16 to 24-year olds.
  • Mobile media spend is up 40% against a year ago. Making mobile media the fastest growing media channel today.

Take the stats with a pinch of salt, I think ‘fire’ and ‘the spoon’ could be classed as technology. However, there’s clearly money to be made getting your eyeballs dragged across an advert on your phone. Hey, will this spawn a new industry in mobile pop-up blockers?

Like to know more? wireless and mobile news story

Have you tried turning it off and on?

Gadget helpline publishes fun stats about the boys and girls who call

broken phone

We all know the sexes are wired-up in different ways. Within the warm, all-inclusive, tolerant and embracing environment that is my blog, lets poke fun at each other on a Friday afternoon.

According to the BBC here, the company Gadget Helpline pulled these figures from a month’s customer data. 75,000 calls about gadgets in a month does sound like they’re really busy solving problems. Use a search engine to find out what other customers think if you’re going to consider subscribing.

The big reveals? 12% of guys and 7% of girls just needed to be told to plug it in. No surprise for those of you that work with the public, but to be fair I was given a screen shot of a big ‘off’ button this week in answer to a query so we can all have those moments. Women with queries also spent 32% longer on calls, but male callers were more than twice as likely to call back. Chatty, but get it right, versus in-a-rush and overconfident? An interesting statistic that has me wondering if call stats from male and female advisors would show any meaningful information. I’m now going to leave the gender debate, safe in the hands of the internet.

Ideas for a buzz session 1

When (plasticine) Dinosaurs ruled the earthRargh!

Watching James May’s Toy Stories on BBC2 this evening reminded me of a 10 minute energiser I’ve used in training sessions. It’s useful mid-afternoon to break up a heavy session like Billing and Customer Collections, or to give a lift to a team to get them going in the morning with something different before work begins.

You just need a couple of packets of cheap modelling clay. Brands like Plasticine or Play Doh work really well, are cheap and come in vibrant colours.

In my example for fun we made Dinosaurs – but models of other things, products, monsters, cars, a model village around your desks you build up over the week, or even models of the management team in your building can cause even more fun.

Divide your team up into syndicate groups of three or four, you need two or three colours of clay available for each group.

The rules! Each separate model must have at least four different parts (arms, head, roof, wheels, etc), with no more than two parts made by any one person.

Before you let them start ask someone to clarify the rules back to you, then the groups have the remaining time to make the best models. Get a wandering third party to judge them later in the day. Send in your pictures please!