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First iPad TV spot at the Oscars

Academy Awards iPad commercial

Way back in 2007, the first TV advert for iPhone went out during the Oscars, and Apple again paid for the top spot yesterday during a break within the 82nd Annual Academy Awards.

There’s a lot packed into 30 seconds here, and iPad has begun to pique my interest. But I’m not sure I could sit as comfortably with it as the commercial implies. I’d want to rest it against something, or anchor it for stable typing. After all, how often is a laptop really on your lap?

The Wi-Fi versions of iPad are out in the US on 3 April and will reach the UK by the end of the month. The 3G versions will be along to hog data and to fuel the debate on traffic shaping later in the year.

Apple announce the iPad

It’s like a big iPhone, without the phone

Apple iPad

You’ve probably already heard about it, but last Wednesday’s mystery Apple event turned out (not unexpectedly) to be the launch of a tablet computer. Chief Executive/Emperor Steve Jobs had his ‘fully operational battle station’ moment, surprising the media with the name iPad, and ensuring a copyright battle with Fujitsu, who launched a handheld computing device for retail stock control called iPad back in 2003.

Jobs’ presentation skills are polished, and he was at his best, enthusing listeners with his belief that the product fills a gap in the market. He says it sits between smartphones and laptops, and should claim the position currently usurped by upstart netbooks. Jobs promoted the merits of iPad as a better experience than any current handheld or laptop, for browsing, email, photos, video, music, games and eBooks. Apple aren’t in the business of making small claims.

It was easy to be mesmerised and buy into these ideas, and outside of all hype, the iPad is impressive. The 9.7” touchscreen has a resolution of 1024×768 and does appear to provide a dreamy browsing experience. I have no doubt that this is a cool product, and my gadget-sense tingles a bit, but I don’t want one.

I feel attached to my keyboard and mouse. Apple acknowledge this and already plan a combined keyboard and charger dock. Yes, I think it would be vaguely nice to be able to just grab my monitor screen and carry it around like a book, but it’s only a distant thought, I have no real desire. iPhone popularised the app, but everything the iPad does seems to me to be already popular.

The Apple A4 1GHz chip is powerful in phone terms, but nothing when compared to the processors in my desktop or laptop. It has no extra graphical support and we don’t know how much RAM will be available. Plus the idea of 6 versions being launched irks me, a clutch of three Wi-Fi iPads first in April (with 16, 32 or 64G of storage), then the same again later with 3G access. Nonsense.

Finally, and as usual, this is an Apple only bandwagon. No USB port to plug in third-party gizmos, and no expandable memory. Once you buy that 16GB version for $499, you’re stuck with it.

If I have plenty of spare cash (I wish!), I may go for an iPad 2 or 3 in a couple of years. Or I may not.