American adverts can be dull surprise
AT&T punch back in the 3G happy slapping that’s ongoing with Verizon Wireless. Can you imagine the creative genius they’d deploy to counter the Christmas and comedy themed swipes Verizon have taken at them? Just keep on imagining because this is dull, dull, dull. Should I have known who Luke Wilson is?
The squabble illustrates the heavy marketing focus both networks are placing on 3G in the run up to the holiday season’s huge sale volumes. For Americans the battle is “we’ve got more” versus “ours is faster”, while in the UK the branding is much about how many social networking applications can you name check on any given phone.
I wish UK adverts were this funny
I’m still sniggering due to the pop at iPhone and the cute little Elephant.
The biggest US carrier, AT&T are screaming LAWSUIT at Verizon Wireless for previous adverts featuring the coverage map shown in this one. Truthfully I can’t see their point as it is labelled ‘3G coverage’ and it’s AT&T’s own map. With millions of tariff combinations and thousands of phones to choose between, can you really argue customers can’t understand there are two types of coverage?
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Tomorrow morning (6 Nov) sees the release of the Motorola Droid to our American cousins on Verizon Wireless. Stores open from 7am and a two-week event begins in Times Square, NYC.
Passers by will be able to call a toll-free number voice-command Google local attractions, with the results displayed on the massive NASDAQ and Reuters billboards. Awesome.
The Droid may be Motorola’s last best hope for success within their mobile division.
Google Android 2.0, a huge bright screen, full QWERTY keyboard? I’m think I’m going to like it lots.
