About One Mobile Ring

Welcome to OneMobileRing

One Mobile Ring is edited by Rob Kerr, a journalist with more than 15 years experience of news, reviews and feature writing on titles such as WIRED, PC Magazine, The Register, The INQUIRER, Pocket-Lint, ITProPortal, Mobile Industry Review, Know Your Mobile and The Gadget Show. The mobile phone world is his real passion and forte, having owned a handset as far back as 1994 where he’s seen them grow from just being just a business tool, to a necessity in everyone’s everyday life.

One Mobile Ring is produced by LucidCX, bringing its expertise at unravelling the complexity of mobile life to customers, advisors and networks every day. We’ve teamed up to bring down barriers between mobile consumers and those that support them. Customers want to use mobile products and services with confidence and speak to advisors, sales reps and managers they trust and appreciate. Employees need to support customers, balance challenging business demands and enjoy their jobs. All these goals and more are enabled by relationships that change and grow.

General Guidelines

  • As jargon free as possible, posts reflect the sole opinion of the author. Posts are aimed at providing benefit and insight to anyone connected with the mobile industry. Links and sources will be clearly labelled and are deemed work-safe. Where possible, video links will be sourced through YouTube to reach a maximum audience.

Primary Audience

  • Advisors, managers and leaders within the organisations that provide and support services to the UK mobile industry. Contact centre and retail staff of both the networks and outsource service partners, wherever they work.
  • Contract and prepay consumers and end users of mobile devices. Consumer and business users plus those with a general interest in the mobile world.


  • Information about the latest phones and devices. What you really need to know to share accurate and reasoned advice based on customer needs. Key features, unique selling points and killer applications will be covered but these are not exhaustive technical specifications. Reviews will tell you when something is rubbish but will always focus on how to get the best from a phone.


  • Company information, updates and observations about the service providers, networks, manufacturers and employers within the UK market. World news and information when it’s relevant, interesting or market shaping.

We work in a complex and ever-changing market. This blog is intended to help make it all a little bit simpler.

To contact One Mobile Ring, please email editorATOneMobileRingDOTcom or follow one Twitter @1mobilering